Arapahoe Basin

Not Winter

Ski season in Colorado is no joke. But among locals, one mountain stands out as the most challenging, untamed favorite: Arapahoe Basin. Known for its adventurous spirit and rebellious vibe, A-Basin doesn’t follow the typical mountain resort.

So when we were tasked with creating a summer campaign for this winter-first mountain, we leaned into that identity. Because at A-Basin, there aren’t four seasons, there’s just two: winter, and not winter