Burger King

“You Rule” Campaign

Whopper Whopper Whopper Whopper. Have you ever heard a more profoundly poetic line? My partner and I thought so. We joined the team right on the cusp of the cultural moment to carry the flame-grilled torch forward. In our year on the brand, we made about twenty broadcast spots, along with radio and digital ads.

From concepting to production, we lead every stage of the work to create irresistibly catchy spots. And now, we can say Burger King is selling more Whoppers than ever. 

Oh, and the work won one of these. ✏️

case study

spots

awards

In addition to the the One Show award, we accepted the “People’s Choice” award from Chicago’s Advertising Federation. The award is given by a panel of regular, non-industry people, which was so refreshing.

The best part? We won an award shaped like a 🌭 for a commercial about a 🍔.

the team

AD | Rachel Bourgeois
CW | Brit Williams