Hipcamp


“Get out of Range” Campaign

We spend too much time staring at screens, lost in a digital reality. It’s time for a reset, to find a better connection at a private & remote campsite, far from the reaches of the digital world. Book a site through Hipcamp and disconnect.



01

Ground Flood

Elevators, subways, and buses are crowded, uncomfortable, and the perfect space to remind those lost in the infinite scroll that they do have the choice to disconnect.


02

Social Takeover

From Instagram, to dating and “wellness” apps, there are many digital spaces which we could benefit from by disconnecting.


 

03

The Disconnect Switch

On a busy sidewalk sits a touch screen panel asking: “Would you like to disconnect?” Press the button, and a countdown starts. You have ten minutes to book a campsite within a week's time, for free. Hipcamp provides the gear and transportation. All you need to do is make the decision to disconnect, and get out of range.

 

04

Analog Kit

This welcome package for campers will keep you separated from your phone. Communicate with your host though walkie-talkies, look up common camping questions and hazards while journaling in the Field Guide & Journal, and go through a roll of disposable film with the Analog Memory Collector.

the team


AD | Rachel Bourgeois
CW | Brit Williams