Motel 6
“Welcome to the Edge” Campaign
Motel 6 isn't usually thought of as a destination but a necessary stop beside the freeway. It isn’t a luxury resort, but Motel 6 can be destination for those who chase the freedom and wonder that lives on the very edge of town.
01
The Beginning
of the Periphery
A simple road sign reminder to pause on the edge of town and enjoy the freedom that lives just outside the city limits.
02
The Way Out
Bound for a Motel 6 on the edge of town, this free shuttle bus with cloth seats and plenty of character delivers urban adventurers to an entirely new realm of possibilities right past the perimeter.
03
Films from Beyond the Boundary
Now screening movies every month in the lot behind the 6. Come experience a featured film just beyond the city limits and then stay a while and explore the endless possibilities of the periphery.
04
Beside the Six
Linger a while longer and enjoy a cocktail at this pop-up speakeasy that embodies the essence of the very edge.
05
Oddities on
the Edge
A machine that dispenses an assortment of oddities and trinkets. Grab a can of coffee and some boots to chase the distant horizon or a journal to jot down some fleeting thoughts. These novelties inspire wandering soles to fully embrace the edge.
