North Carolina Educational Lottery

Max-A-Million

In this twist on a classic Whodunnit, a sharp-eyed detective is hot on the trail of a million-dollar mystery. The case? Figuring out who hit the jackpot with the North Carolina Lottery’s newest scratch-off. But with 25 top prizes of a million bucks, everyone’s a suspect…

Winner of the NASPL 2025 Awards
Winner One Club Award: Art Direction
Winner One Club Award: Television
Winner One Club Award: Craft / Writing
Winner One Club Award: Branded Games

Game Development

Inspired by the TV spot’s cast of curious characters, we designed a game that lets players crack the case themselves. Gather clues by talking to each character, and then hunt through the intricate room to find the items you suspect belong to whom.

Radio

RADIO - Who's The Millionaire? :30

The Team

Made at Cactus Inc. with:

AD: Rachel Bourgeois
CW: Abby Cotter
CD: Rachel Hickey
GCD: Shea Tullos

Director: Greg Popp
Editing Studio: 11 Dollar Bill
Sound: Coupe Studios