Netflix
“Look into it” Campaign
Problem: 70% of young people leave subtitles on all the time, but a lot of them feel like where they are and how they look make them a distraction.
Solution: Subtitles shouldn’t be a distraction. We’re creating dynamic text that interacts with the visuals to add a new dimension to how Netflix tells their stories.
01
Getting into it
Take a look at how our words come to life, breathe new meaning, and highlight more tension in subtitled stories than on any other streaming platform.
02
The World Portal
Pick a country that’s interesting, or let the algorithm do it. Whatever you chose, you will get exclusive media and content from that country.
03
Foreign Film Fest
By giving some world classics a fresh subtitle treatment we can reinvigorate them while also exposing people to the best and brightest creators and content the non-English world has to offer on a global platform.
04
Turning subs into W’s
By spending enough time in the “World Portal,” users give themselves a chance to win VIP passes to the festival. Along with meet-and-greets and one-of-a-kind swag, they include exclusive access to sneak previews of upcoming movies and shows featuring their favorite actors and directors.
05
Shows 2 go
By partnering with American Airlines and Eurorail, travelers can plunge into the language and culture before arriving at their destination.
06
Get subs on social
Visit Netflix’s social media to download from a selection of subtitling options only available through us to level up your own content when your audience has to watch it with the sound off.
the team
AD | Rachel Bourgeois
CW | Haydn Goring
Animator | Robert Falk